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Branding and positioning brochure for Nemours Children's Hospital.
Copy offers hope to critically ill children and their families.
Informational copy for parents and health care professionals about the wealth of resources available at Nemours.
A different approach to a shared problem: targeting women as influencers in men's use of Viagra.
The strategy offers a Hot Line that educates women about the health related causes of erectile dysfunction.
Highly emotional copy addresses how women feel when their partner has a problem.
This campaign for Aricept integrated web, video, print and direct mail.
Powerful, emotional messages that use a real family dealing with an Alzheimer's diagnosis.
Creating a support network on the web and in real life.
Taking positive action generates hope.
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