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FSI for New York Life integrates with the TV. (Click on Television link to see the commercial.)
Direct mail envelope: graphics and copy support the life cycle message.
Brochure Cover: The conceptual thread is carried through...
...even in the graphics and copy of the letter.
These consecutive print ads target a younger customer for life insurance.
Humorous copy addresses a dark topic with a good attitude.
This ad includes a bind-in card as a response device.
FSI: copy addresses the emotional issues of life insurance head on, while backing the benefits with solid information.
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