From blogs to riches (twitterings about writing for the web!)

Whatever did we do before the web was born?

Technology is now moving so fast, that new creative options sprout at a copywriter's fingertips on an almost daily basis. The trick is to stay on top of all the technological wizardry while still creating websites, banners, e-mails and integrated campaigns that make sense, inform, educate, and SELL. Don't forget the brand voice, stay on tone, and whenever possible — make it fun, interactive and entertaining. Plus, always make the Social Media your secret marketing weapon.

The skills needed to succeed at this balancing act are some of the following: you must be a visual writer since the web is a medium where dynamic graphics are of primary importance. You must collaborate (that means if you're not a techie, you've got to make fast friends with the developer and the graphic designer.) You must be highly strategic — now more than ever understanding the client's needs and the marketing thinking that underlies it all — is de rigeur (that's French for a must.)

You must also be into websites big and small, the social media, email blasts, banner ads, landing pages, blogs, web casts, videos, viral marketing, content management, Flash, Quicktime movies, YouTube, Twitter, and Facebook — or at least know what these terms mean.

Oh, I almost forgot; you better have some writing talent.

View samples below of interactive work: