Eva Okada Writer Creative Director Brand Strategist Eva Okada Writer Creative Director Brand Strategist
With more than 20 years of advertising and direct marketing experience, Eva's focus is on integrating brands at every point of contact. Her strategic skills and award-winning copy have helped build national and global campaigns that span the gamut — web, print, direct mail, e-mail and television.
As Creative Director, Eva has managed creative groups at some of the largest direct marketing agencies in the world including Draft NY, Grey Direct, Digitas, Arnold and Epsilon in Boston. As the head of her own marketing consulting firm, Eva specialized in helping clients establish strategies with a consistent track record of quantifiable results. Eva's extensive experience includes work in the following industries:
• B-to-B • Financial • Health Care • Web • Telecommunications • Technology • Insurance • Travel & Leisure • Retail
• Bank of America - Accessible Banking, Credit Cards, Fleet merger • Microsoft MSN AdCenter • KODAK Store Online
• Chase Manhattan Bank • Renaissance Cruise Lines • American Express Rewards Card, Sign & Travel • BostonCoach • HP
• Aricept • Lehman Brothers • Fidelity Capital • New York Life • AT&T • Verizon • Sprint • Oracle • Cannon • US Wireless
Eva is the recipient of more than 19 industry awards, but what really matters to clients is consistent results. Eva’s awards include several Echoes for direct marketing results, a Clio, and a Best of Show Caples for creativity in television. She served as Program Chair and Vice President, Board Member of the New England Direct Marketing Association, as Caples Judge in 2004 and Echo Judge for the 2005 Echo Awards.
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